Disconnect to connect

a lifestyle concept for Philips

Filter Focus: shut off before you shut down

In the Netherlands on a yearly basis 160.000 people get acquired brain injury (ABI). These people struggle with most daily activities because of overstimulation. They long to live their lives as they did before. This lifestyle concept is a step into the right direction.

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Stealth tech

It was key to design a wearable that wouldn’t stand out too much. Technology of today makes it possible to integrate components that cancel out noise and muffle bright light into a device as ordinary as a pair of sunnies.

Improving the quality of everyday life

Suffering from ABI, running small errands is a big task. This lifestyle concept focuses on improving everyday life and daily activities: the stimuli filter shields the wearer from overstimulation. And looking good while doing so.

Accessible to anyone

Although this lifestyle concept is centered around people with ABI, the stimuli filter would be available to anyone who desires a piece of quiet in a crowded world.

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Creative direction for PureSan

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Come & Play: seeking sensible, sensual solutions