creative direction for PureSan by Motsutoys

Because the dirtiest thing in the room, should be you * wink *

Yes, you should take your hygiene seriously - and no, it won’t take you all afternoon. The goal of this project was to introduce a device to sterilize intimate products such as menstrual cups and sex toys. I did the art direction for the commercial, focusing on the playful gaze of Gen-Z.